Marketing Campaigns Lead

The Melbourne Racing Club (MRC) is one of Australia's most prestigious Sports, Hospitality, Events, and Property Development companies. As well as running elite horse racing at Caulfield, Ladbrokes Park (Sandown), and Mornington Racecourses, we own 13 pub venues under the Pegasus Leisure Group (PLG), an emerging collection of owned events such as The Peninsula Picnic and the MRC Foundation, our charitable arm.We have an exciting opportunity for a full-time permanent Marketing Campaigns Lead to join the Marketing Department. Based at Caulfield Racecourse, this position will report to the Head of Marketing and be responsible for managing the implementation of the club’s marketing campaigns across both race day and non-race day events, with a focus on paid media and the utilisation of owned assets.Responsibilities Implement key marketing campaigns across the racing event, including Caulfield Cup Carnival and Summer/Autumn carnivalSupport the media planning process and strategy, as well as traditional media buying, ensuring elements are delivered on time and on budgetManage promotional activity across the clubs owned assets including digital signage, on course material, racebooks and moreSupport the relationship with key media agencies to drive key advertising outcomesRegularly report on marketing performance to the team and wider business as requiredWork in collaboration with the Design Team and external agency (when applicable) to develop creative campaigns and ensure successful implementation across all marketing channelsSkills & Experience Tertiary qualification in Business, Marketing, or related disciplineMinimum 2 years’ experience in a similar roleUnderstanding of key marketing and design principlesPrior experience in successfully implementing marketing campaigns preferably in a sports or event capacityKnowledge of key industry players, general racing knowledge is well regarded but not essential What’s in it for you?Free onsite parking or a short walk from Caulfield StationOngoing learning & development opportunities through the organisation-wide DRIVE Development programAccess to our year-round well-being initiatives including our Employee Assistance Program for staff and familyFlexible working arrangements to support a work-life balanceRacing Industry Member passes, discounts across our family of brands and free tickets to a wide range of eventsDiscounted coffee at Caulfield Glasshouse located next to our Head OfficePaid Volunteer and Parental LeaveCorporate discount with VolvoMelbourne Racing Club values differences in gender, age, ethnicity, race, cultural background, disability, religion and sexual orientation and encourages all suitable applicants to apply for this role.  75000 AUD Melbourne 3004